ALLEGRO PROJECTS:
RANGE OF ROASTS
Using a quick brainstorming method with the Allegro Creative team, we were able to suss out the opinions and creative direction of the group in regard to a quarterly promotional campaign for Allegro Coffee Company in regard to the range of coffee roasts that the company offers. We revealed latent interests in showing the range of brewing equipment in addition to the roasts. The discussion ultimately led to insights about the proļ¬le of certain coffee drinkers, the roasts they may select and the style of brewing equipment they might use. These three things began to align in ways that weren’t implicitly known but not always obvious.
Working closely with the Marketing Director and Creative Director, my role was to design marketing materials that aimed to connect coffee producers and their respective communities to retailers in honest and direct representations. I worked to manage schedules, propose design concepts, illustrate themes, prototype packaging and direct photo shoots of the coffee products.
Working closely with the Marketing Director and Creative Director, my role was to design marketing materials that aimed to connect coffee producers and their respective communities to retailers in honest and direct representations. I worked to manage schedules, propose design concepts, illustrate themes, prototype packaging and direct photo shoots of the coffee products.